We’re a powerhouse of dynamic creativity and performance, based in România, delivering strategic communication & social media marketing for brands that refuse the norm.
How do we help?
Communication Strategy
To start crafting communication strategies with eye-catching visuals and texts, we follow, understand and implement online & offline marketing strategies provided by our collaborators. In completion, our agency uses behavior based segmentation, social listening, empathetic insights culturally driven around community, content and brand experiences that enhance people’s relationships with your business across the digital ecosystem.
Service chosen by:
+ others.
Content Creation
What’s New is your one-stop shop for delivering meaningful, impactful content that drives engagement and, ultimately, sales. We help brands find their cultural sweet spot and create content—long-form, short-form, or any form—that knows its stage, vibe, and audience.
Service chosen by:
+ others.
Social Media Management
Let us handle the time-consuming details and moments of crisis communication. We take the time to understand what matters to your community, listening to their conversations. This results in authentically engaged audiences and seamless CRM sales—from social media to e-commerce.
Service chosen by:
+ others.
Social Media Campaigns
The campaigns we create are driven by creative, data-backed strategies. We take an integrated approach that aligns with any brand’s goals, delivering a strong message in a way that resonates with their community.
Service chosen by:
+ others.
Influencer Marketing
Whether your brand’s creative solution involves a TikToker, YouTuber, or influencer, influencer marketing is a key component of any successful social media strategy. At What’s New, we have internal talents deeply embedded in relevant communities— from fine cooking to sports, famous artists to digital nomads. We help your brand understand how connections are made and how to authentically tap into, establish, and maintain them.
Service chosen by:
+ others.
PPC AD Campaigns
Our team of certified SEO and PPC experts will help you create effective ads, drive sales growth, target the right customers and locations, and provide insights on industry trends and forecasting.
Service chosen by:
+ others.
Branding
We mix insight, imagination, and a dash of daring to craft identities that don’t just look good—they feel right. Branding is more than just logos and colors; it’s the heartbeat of a business, the spark that connects with audiences on a visceral level. We create identities that are as distinct as they are durable, balancing tradition with innovation to turn businesses into memorable brands.
Service chosen by:
+ others.
Digital Presence Audit
This is your brand’s moment to shine. We dive deep, analyzing every digital detail to uncover what works, what’s wasted, and where the opportunities lie—giving you a clear, actionable path forward. In today’s world, a brand doesn’t just exist online, it thrives. Let’s fine-tune your digital strategy.
Service chosen by:
+ others.
Speaking And Body Language Training
We understand the powerful role that effective speaking and body language play in shaping your communication and influencing how others perceive you. That’s why we’re dedicated to helping our clients develop the confidence, presence, and skills to excel in any setting.
Service chosen by:
+ others.
In House Social Media Training Program
Creative professionals, agency owners, and brands— we’ve got you covered. Our in-house social media training programs range from creative content and trend spotting to data-driven strategy and engagement hacks. We customize each session to your brand’s needs, ensuring it’s hands-on, up-to-date, and as dynamic as the platforms themselves. Equip your team with the tools, techniques, and insider tips that drive real impact.
Service chosen by:
+ others.
Lavinia
The Founders
Mădălin
Lavinia
Co-founder, Creative Director, Art Director, Online Communication and Influencer Marketing
I love to communicate. I’ve always had opinions and have chosen to express them clearly, no matter the context. I love art and have always been fascinated by beauty—whether in literature, photography, or design. I love sports, where I learned true discipline, teamwork, and a positive, success-oriented mindset.
Achieving results fuels me. These values have shaped me over 20 years of experience, both as a former gymnast and as an influencer and social media specialist. I’m always ready for a challenge, and I love inspiring this mindset in everyone I work with.
Mădălin
Co-founder, Chief Executive Officer (CEO), Account Management, Client Service, Production, Strategy, and Positioning
A long and valuable journey spanning over 14 years and more than 65 countries has shaped my career. Through dance and choreography, I’ve cultivated discipline, creativity, and recognition. With each workshop, TV show, and tour, I’ve gained valuable insights into the power of personal branding, sales, digital marketing, and managing a business in an ever-evolving industry.
Today, I channel everything I’ve learned into the services my agency offers. I’ve built my expertise in digital marketing, focusing on creating strong connections between a brand and its online community.
Our collaborators say:
Projects
Škoda AutoGrand Oradea
We communicate like a Škoda: balanced and smart.
We don’t promise what we can’t deliver. We tell the story of the road. Of use. Of well-considered decisions.
That’s exactly what we did for our partners at Škoda AutoGrand Oradea.
We turned the “logical car” into a lively, current brand that is taken seriously on social media.
The rest? People feel it for themselves during test drives.
Volvo AutoGrand Oradea
Volvo is the kind of brand that speaks clearly and humanely.
We gave it the right voice and image—online, but with DNA from Oradea.
We talked about cars the way they deserve to be talked about: with respect, subtle humor, and sound logic behind it.
The results? They were visible.
But more importantly, they were felt.
Because sometimes, the best compliment is when someone asks:
“Who does your communication? It’s like… Volvo.”
GHP Group
One of the most important players in the field of integrated systems, electrical installations, and software and security infrastructure in Romania.
From defining a digital communication strategy to creating a constant flow of relevant content, we have highlighted what sets them apart: solid projects, united teams, systems, and solutions that bring the infrastructure behind the scenes to life.
GHP Group means the certainty that every challenge has a solution and a team ready to deliver it. We have transformed this strength into a digital presence that is not only visible but also felt — intensely, authentically, post by post, just like in the field
Bella Dental Clinic
From defining the communication strategy to implementing a coherent and human visual identity, we focused on what really matters: the doctor-patient relationship, the team, and caring for the community.
We captured the emotion behind the profession, not just the clinic’s equipment or technology.
The result? A brand that feels familiar, authentic, and relevant, and a team that is a point of reference for the entire community in Nușfalău and Sălaj County
Press & Media
- De la scenă la social media: cum disciplina și performanța au dat naștere la What’s New Agency
- Lucruri pe care trebuie sa le sti ca si creator de continut sau ca agentie de marketing @farcmadalin @whatsnew.agency
- De la dansator de top în 65 țări la propria agenție de marketing | Mădălin Farc și Paul Ardeleanu
- (P) Sărbătorim Nike Air Max Day cu Lavinia Ioana Panaete! „După atâția ani ca sportivă de performanță, cel mai bine mă simt atunci când integrez sneakerși în ținutele mele”
- Experientele unui artist international – cu Madalin Farc | Ep 05
- Lavinia Panaete e vicecampioana europeana la gimnastica aerobica! Prietenii ii spun ca seamana cu Catrinel Menghia!
- Mădălin Farc: ”Tu esti omul pe care îl urmaresc, inspiră-mă!” – The HOPE Podcast – Ep. 06
- Gimnastică aerobică. Lavinia Panaete, campioană națională la individual
- CG, controverse si altele – cu Madalin Farc | Ep 06
- Cine sta in spatele coregrafiilor perfecte de la Vocea Romaniei?
- Alina Eremia, acoperită de sclipici în noul videoclip „Nanana”
- Mădălin Farc, coregraful roman, şi-a sărbătorit ziua de naştere în casa rapper-ului Lil Wayne
- Mădălin Farc, coregraful care a ridicat în picioare juriul de la „Românii au talent”
- Când ritmul devine limbaj, iar scena – a doua casă, înțelegi că performanța și comunicarea urmează aceleași reguli: disciplină, emoție și performanță.
How we collaborate:
1. Initial Discussion
Whatever your digital marketing needs, we’re here to help. We’re with you for the long-haul, and we only succeed when you succeed.
To get there, we need to truly understand your brand. We’ll ask questions about your expectations, strategies, goals, budget, team capabilities, customers, and competitors. Together, we’ll identify your brand’s challenges and create a tailored plan with solutions to overcome them.
For us, the journey to a successful partnership starts with a coffee and an in-depth conversation about these key topics.
2. Strategy Planning
Once you’ve signed the contract, we’ll begin crafting your strategy. We’ll start by discussing project objectives, timelines, responsibilities, deliverables, and how everything aligns with your brand strategy. We’ll also review your existing plans, content, and identify any additional requirements. From there, we’ll outline a tailored implementation timeline, define key communication pillars (both verbal and visual), design campaigns focused on specific products or services, and ensure all necessary brand development information is included.
Additionally, we’ll host a paid educational workshop for your senior management, key personnel, and audience members, lasting between six to twelve hours. This session will ensure everyone is aligned on objectives, responsibilities, services, KPIs, and workflows.
By the end of this phase, we’ll have your complete Social Media strategy ready, setting the course for the rest of the process.
3. Content Development
Content is just as important—if not more so—than design, yet it’s often overlooked. We believe content should drive design, not the other way around.
Social media platforms vary in how they display and prioritize content, so one of our first tasks is to repurpose your content for each platform to maximize its impact.
4. Production & Post production
With the communication strategy and content in hand, we move on to the production phase. All design and development work is done in-house— we only outsource if specialized technical development is needed.
Once the deliverables are platform-ready, we conduct a thorough review with your team and any relevant external stakeholders. This includes proofreading copy, checking storylines, visual effects, structure, sound, styling, and body language, ensuring everything aligns with the approved strategy. We value quick, honest feedback so we can make immediate adjustments as needed.
5. Launch, Post, Administrate
Our social media management services are designed to elevate your brand’s presence with a hands-on approach. From launching your channels to managing every detail of posting, we keep your brand active and relevant.
We focus on page management, handling everything from scheduling posts and curating stories to analyzing performance metrics. Every post is crafted to add value and strengthen your brand’s community. Let us manage your social channels so you can connect meaningfully with your audience and grow your digital impact.
Investment
Every entrepreneurial ecosystem is unique, with distinct needs and goals.
We guarantee competitive and fair pricing that truly reflects the value of our involvement.
For Consulting
Services:
Our values:
1. Active listening
We actually listen to everyone around us and respect each other’s opinions, whether it’s our team, our clients, or our friends and family. Two heads are often better than one.
2. Let’s get dirty
Embrace the challenge. Don’t be afraid of getting your hands dirty with the new. We have a collective, active curiosity that constantly moves us forwards, keeps us forever learning, and challenges us without the fear of failure.
3. Reverse thinking
We embrace how new and varied life is. Whether it’s the clients and industries we work in, our interests and inspiration, or our attitudes to life in general.
4. Strive
We strive for the best, we actually give a sh*t, and care about what we do. We don’t cut corners, every pixel matters.
5. Heritage
We care about the impact we have. It’s part of our duty to leave the world a better place than we found it.
WHAT’S NEW & OLD BLOG
WHAT’S NEW
& OLD BLOG
Your go-to hub for digital realness smash.
On this blog we channel our thoughts, new & old knowledge, and at times… frustrations that come with navigating the ever-changing world wide web and social media platforms.
