Here to try something new?
We’re a powerhouse of dynamic creativity and performance, based in România, delivering strategic communication & social media marketing for brands that refuse the norm.
How do we help?
If you aim to cultivate a meaningful connection with your audience, communicate through bespoke content on Social Media or reinvent your brand, we are here to collaborate with you.
We offer expert services in:
Communication Strategy
To start crafting communication strategies with eye-catching visuals and texts, we follow, understand and implement online & offline marketing strategies provided by our collaborators. In completion, our agency uses behavior based segmentation, social listening, empathetic insights culturally driven around community, content and brand experiences that enhance people’s relationships with your business across the digital ecosystem.
Content Creation
What’s New is your one-stop shop for delivering meaningful, impactful content that drives engagement and, ultimately, sales. We help brands find their cultural sweet spot and create content—long-form, short-form, or any form—that knows its stage, vibe, and audience.
Social Media Management
Let us handle the time-consuming details and moments of crisis communication. We take the time to understand what matters to your community, listening to their conversations. This results in authentically engaged audiences and seamless CRM sales—from social media to e-commerce.
Social Media Campaigns
The campaigns we create are driven by creative, data-backed strategies. We take an integrated approach that aligns with any brand’s goals, delivering a strong message in a way that resonates with their community.
Influencer Marketing
Whether your brand’s creative solution involves a TikToker, YouTuber, or influencer, influencer marketing is a key component of any successful social media strategy. At What’s New, we have internal talents deeply embedded in relevant communities— from fine cooking to sports, famous artists to digital nomads. We help your brand understand how connections are made and how to authentically tap into, establish, and maintain them.
PPC AD Campaigns
Our team of certified SEO and PPC experts will help you create effective ads, drive sales growth, target the right customers and locations, and provide insights on industry trends and forecasting.
Branding
We mix insight, imagination, and a dash of daring to craft identities that don’t just look good—they feel right. Branding is more than just logos and colors; it’s the heartbeat of a business, the spark that connects with audiences on a visceral level. We create identities that are as distinct as they are durable, balancing tradition with innovation to turn businesses into memorable brands.
Digital Presence Audit
This is your brand’s moment to shine. We dive deep, analyzing every digital detail to uncover what works, what’s wasted, and where the opportunities lie—giving you a clear, actionable path forward. In today’s world, a brand doesn’t just exist online, it thrives. Let’s fine-tune your digital strategy.
Speaking And Body Language Training
We understand the powerful role that effective speaking and body language play in shaping your communication and influencing how others perceive you. That’s why we’re dedicated to helping our clients develop the confidence, presence, and skills to excel in any setting.
In House Social Media Training Program
Creative professionals, agency owners, and brands— we’ve got you covered. Our in-house social media training programs range from creative content and trend spotting to data-driven strategy and engagement hacks. We customize each session to your brand’s needs, ensuring it’s hands-on, up-to-date, and as dynamic as the platforms themselves. Equip your team with the tools, techniques, and insider tips that drive real impact.
Let’s talk about: SOCIAL MEDIA
Lavinia
The Founders
Mădălin
Co-fondator, Creative Director, Art Director, Online Communication and Influencer Marketing
I love to communicate. I’ve always had opinions and have chosen to express them clearly, no matter the context. I love art and have always been fascinated by beauty—whether in literature, photography, or design. I love sports, where I learned true discipline, teamwork, and a positive, success-oriented mindset.
Achieving results fuels me. These values have shaped me over 20 years of experience, both as a former gymnast and as an influencer and social media specialist. I’m always ready for a challenge, and I love inspiring this mindset in everyone I work with.
Co-fondator, Chief Executive Officer (CEO), Account Management, Client Service, Production, Strategy, and Positioning
A long and valuable journey spanning over 14 years and more than 40 countries has shaped my career. Through dance and choreography, I’ve cultivated discipline, creativity, and recognition. With each workshop, TV show, and tour, I’ve gained valuable insights into the power of personal branding, sales, digital marketing, and managing a business in an ever-evolving industry.
Today, I channel everything I’ve learned into the services my agency offers. I’ve built my expertise in digital marketing, focusing on creating strong connections between a brand and its online community.
Our collaborators say:
Projects
As new trends and technologies change the world, we embrace the novel by aligning our collaborators with it.
RAMADA
For Ramada By Wyndham Oradea, part of a leading global hotel chain and the best business hotel of 2024 in România, we went all in to make their social presence as unforgettable as their guest experience. From crafting a tailored social media strategy to bringing the brand’s vibe to life, post by post, we created a digital experience as immersive as stepping into the lobby.
We handled everything—from defining the brand’s voice and vibe to optimizing engagement for real-time results. With Ramada by Wyndham Oradea, it’s more than just a stay; it’s a mood. And we made sure the world could feel it.
Onfest
For this festival, we took on the challenge of translating the raw energy and pulse of the city’s hottest urban festival into a digital experience that captures every beat.
We built the strategy from the ground up, orchestrating the full communication plan, editorial calendar, and all creative assets—think custom photo and video content that radiates festival vibes. From live updates and hype-filled countdowns to behind-the-scenes moments, our team handled the full digital ecosystem. It wasn’t just about managing pages; it was about turning the festival into an unforgettable online movement.
Familia Darabont
For Familia Drabont, a young yet bold player in the winemaking world, we brought their vision to life: honoring tradition while speaking the language of today’s wine lovers. Our approach? Crafting a digital narrative that celebrates heritage while connecting with a modern community hungry for authenticity and insight into the craft—while managing the entire social media package.
Csíki Sör
We embraced the quirky, vibrant spirit of Csíki Sör Oradea to create content that pops—celebratory moments, behind-the-bar glimpses, and Hungarian twists that keep the brand fresh and authentic. We managed all things social, from Instagram to TikTok, bringing their story to life with a solid strategy, friendly communication, snappy posts, visual storytelling, and a touch of cheeky humor. The result? Followers. 1.5 million eyes stayed engaged, curious, and craving more. Because at Csíki Sör, it’s all about good friends, great brews, and flavors worth raising a glass to!
Narcoffee
This wasn’t just a coffee shop; it was a movement—a place where people connected with authentic coffee culture. We have crafted a social media strategy that defies traditional norms, capturing their fearless brand identity. We made sure their online presence reflected that vibe. By focusing on strong communication, compelling visuals, and continuous engagement, we kept their followers connected and invested in the coffee shop’s unexpected journey.
Marty Restaurants Oradea
We developed a social media strategy that reflects the lively atmosphere and diverse culinary offerings of Marty Restaurants. This isn’t just a restaurant; it’s a vibrant community built over 10 years, where flavor and fun collide, and we aimed to amplify that energy online.
Our strategy showcases the restaurant’s wide range of options, consistent service, and the vibrant vibe that makes Marty a local favorite. We created eye-catching content that highlights delicious meals, energetic staff interactions, and the overall experience that keeps guests coming back. With bold visuals, engaging storytelling, and active page management, we fostered continuous interaction with their community, inviting everyone to celebrate good food and great times together.
Clinians
For this iconic Italian skincare brand newly launched in Romania, we developed a strategy that blends the brand’s heritage with a fresh approach tailored to the local market. Known for high-quality, thoughtfully crafted products, Clinians’ commitment to skin wellness was at the heart of our strategy.
We balanced sleek, sophisticated visuals with educational content that resonates with a Romanian audience eager for effective skincare solutions. From communication strategy to content creation, PPC ADS and page management, we fostered a strong connection with the community, positioning Clinians as a trusted source of skincare expertise.
Piața 9
For Piata 9, a vibrant hub of flavor and community, our challenge was to capture the essence of their space and showcase their diverse offerings through authentic video content. Our goal was simple: highlight the natural appeal of their high-quality products, the inviting atmosphere, and the exceptional service that keeps guests coming back.
How we collaborate:
Initial Discussion
Whatever your digital marketing needs, we’re here to help. We’re with you for the long-haul, and we only succeed when you succeed.
To get there, we need to truly understand your brand. We’ll ask questions about your expectations, strategies, goals, budget, team capabilities, customers, and competitors. Together, we’ll identify your brand’s challenges and create a tailored plan with solutions to overcome them.
For us, the journey to a successful partnership starts with a coffee and an in-depth conversation about these key topics.
Strategy Planning
Once you’ve signed the contract, we’ll begin crafting your strategy. We’ll start by discussing project objectives, timelines, responsibilities, deliverables, and how everything aligns with your brand strategy. We’ll also review your existing plans, content, and identify any additional requirements. From there, we’ll outline a tailored implementation timeline, define key communication pillars (both verbal and visual), design campaigns focused on specific products or services, and ensure all necessary brand development information is included.
Additionally, we’ll host a paid educational workshop for your senior management, key personnel, and audience members, lasting between six to twelve hours. This session will ensure everyone is aligned on objectives, responsibilities, services, KPIs, and workflows.
By the end of this phase, we’ll have your complete Social Media strategy ready, setting the course for the rest of the process.
Content Development
Content is just as important—if not more so—than design, yet it’s often overlooked. We believe content should drive design, not the other way around.
Social media platforms vary in how they display and prioritize content, so one of our first tasks is to repurpose your content for each platform to maximize its impact.
Production & Post production
With the communication strategy and content in hand, we move on to the production phase. All design and development work is done in-house— we only outsource if specialized technical development is needed.
Once the deliverables are platform-ready, we conduct a thorough review with your team and any relevant external stakeholders. This includes proofreading copy, checking storylines, visual effects, structure, sound, styling, and body language, ensuring everything aligns with the approved strategy. We value quick, honest feedback so we can make immediate adjustments as needed.
Launch, Post, Administrate
Our social media management services are designed to elevate your brand’s presence with a hands-on approach. From launching your channels to managing every detail of posting, we keep your brand active and relevant.
We focus on page management, handling everything from scheduling posts and curating stories to analyzing performance metrics. Every post is crafted to add value and strengthen your brand’s community. Let us manage your social channels so you can connect meaningfully with your audience and grow your digital impact.
Investment
Wondering how much we charge, right?
Let’s start by saying that our prices and services are not built on a “one size fits all” approach. Every entrepreneurial ecosystem is unique, with distinct needs and goals.
What we can guarantee is that our prices are competitive, fair, and reflect the true value of our involvement.
Let’s brainstorm to find the right solution for you!
Digital Consulting Services:
Careers
You may belong here.
Our values:
1. Active listening
We actually listen to everyone around us and respect each other’s opinions, whether it’s our team, our clients, or our friends and family. Two heads are often better than one.
2. Let’s get dirty
Embrace the challenge. Don’t be afraid of getting your hands dirty with the new. We have a collective, active curiosity that constantly moves us forwards, keeps us forever learning, and challenges us without the fear of failure.
3. Reverse thinking
We embrace how new and varied life is. Whether it’s the clients and industries we work in, our interests and inspiration, or our attitudes to life in general.
4. Strive
We strive for the best, we actually give a sh*t, and care about what we do. We don’t cut corners, every pixel matters.
5. Heritage
We care about the impact we have. It’s part of our duty to leave the world a better place than we found it.
Open Roles:
1. ADS Manager
2. Social Media Manager
3. Content Production
4. Project coordinator
5. Copywriting
6. Strategy
7. Sales
If these values & roles resonate with you:
WHAT’S NEW
& OLD BLOG
Your go-to hub for digital realness smash.
On this blog we channel our thoughts, new & old knowledge, and at times… frustrations that come with navigating the ever-changing world wide web and social media platforms.